{"product_id":"conviction-liquid-beard-butter","title":"Conviction Liquid Beard Butter","description":"\u003cp\u003eConviction Liquid Beard Butter is for the man who walks into a room and \u003cbr\u003eowns it — now in a lightweight daily formula that absorbs fast and \u003cbr\u003eperforms all day. Clean, bold, and undeniably masculine, this is the scent \u003cbr\u003ethat turns heads and keeps them turned, wrapped in a premium liquid butter \u003cbr\u003ethat works as hard as it smells.\u003c\/p\u003e\n\u003cp\u003eInspired by A\u0026amp;F Fierce, Conviction delivers that signature clean-masculine \u003cbr\u003efragrance experience in a formula light enough for daily use but powerful \u003cbr\u003eenough to make an impression every time.\u003c\/p\u003e\n\u003cp\u003eLighter than traditional poured butters but just as nourishing, this \u003cbr\u003eformula tames flyaways and keeps your beard looking \u003cbr\u003efuller and healthier from morning to night — without the grease.\u003c\/p\u003e\n\u003cp\u003e- Deep Nourishment — Shea butter, mango butter, argan \u0026amp; jojoba penetrate \u003cbr\u003e  deep to soften hair and condition the skin beneath\u003cbr\u003e- Lightweight Hold — Styles and shapes without stiffness or residue\u003cbr\u003e- All-Day Hydration — Meadowfoam seed, avocado \u0026amp; castor oil lock in \u003cbr\u003e  moisture through every hour\u003c\/p\u003e\n\u003cp\u003eKey Ingredients: Shea Butter, Mango Butter, Jojoba, Argan, Sweet Almond, \u003cbr\u003eMeadowfoam Seed, Squalane, Castor, Avocado, Marula, Fragrance\/Essential Oils.\u003c\/p\u003e\n\u003cp\u003eSharp. Clean. Unforgettable.\u003c\/p\u003e\n\u003cp\u003eHow to Use: Apply a small amount to your palm, work through your beard \u003cbr\u003efrom root to tip, and style as desired. Use daily for best results.\u003c\/p\u003e\n\u003cp\u003ePair with Conviction Beard Oil, Balm \u0026amp; Butter for the complete collection.\u003cbr\u003e\u003c\/p\u003e","brand":"BHT Grooming Co.","offers":[{"title":"Default Title","offer_id":49278900830451,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/5712\/4851\/files\/Conviction_Liquid_Beard_Butter_9a5618fd-885e-40e4-a673-6ba60c802c25.png?v=1781858868","url":"https:\/\/www.bhtgrooming.com\/products\/conviction-liquid-beard-butter","provider":"BHT Grooming Co.","version":"1.0","type":"link"}