Conviction Liquid Beard Butter is for the man who walks into a room and 
owns it — now in a lightweight daily formula that absorbs fast and 
performs all day. Clean, bold, and undeniably masculine, this is the scent 
that turns heads and keeps them turned, wrapped in a premium liquid butter 
that works as hard as it smells.

Inspired by A&F Fierce, Conviction delivers that signature clean-masculine 
fragrance experience in a formula light enough for daily use but powerful 
enough to make an impression every time.

Lighter than traditional poured butters but just as nourishing, this 
formula tames flyaways and keeps your beard looking 
fuller and healthier from morning to night — without the grease.

- Deep Nourishment — Shea butter, mango butter, argan & jojoba penetrate 
  deep to soften hair and condition the skin beneath
- Lightweight Hold — Styles and shapes without stiffness or residue
- All-Day Hydration — Meadowfoam seed, avocado & castor oil lock in 
  moisture through every hour

Key Ingredients: Shea Butter, Mango Butter, Jojoba, Argan, Sweet Almond, 
Meadowfoam Seed, Squalane, Castor, Avocado, Marula, Fragrance/Essential Oils.

Sharp. Clean. Unforgettable.

How to Use: Apply a small amount to your palm, work through your beard 
from root to tip, and style as desired. Use daily for best results.

Pair with Conviction Beard Oil, Balm & Butter for the complete collection.