Conviction Beard Butter

Conviction Beard Butter is for the man who walks into a room and owns it. Clean, bold, and undeniably masculine — this is the scent that turns heads and keeps them turned. Smooth, fresh notes that women love, wrapped in a 
deep masculine character that's confident from first application to last.

Inspired by A&F Fierce, Conviction delivers that signature clean-masculine fragrance experience in a premium poured beard butter that works as hard as it smells.

Crafted with BHT Grooming's signature butter blend — shea butter, mango butter, jojoba, argan, sweet almond, squalane, avocado, castor, meadowfoam seed, and marula oils — Conviction deeply nourishes, softens coarse hair, 
eliminates beard itch, and delivers all-day moisture without the greasy feel.

Sharp. Clean. Unforgettable.

How to Use: Warm a small amount between your fingertips until it melts, then work through your beard from root to tip. Style as desired.

Pair with Conviction Beard Oil for the complete scent experience.