{"title":"New Arrivals","description":"\u003ch2\u003eFresh Drops from BHT Grooming Co.\u003c\/h2\u003e\u003cp\u003eBe the first to get your hands on the latest from BHT Grooming Co. This is where new beard oils, butters, balms, fragrances, apparel, and more land first — straight from the lab to your lineup.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew Beard Care\u003c\/strong\u003e – The latest oils, butters, and balms crafted for the well-groomed man\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew Fragrances\u003c\/strong\u003e – Fresh scents for him and her, just added to the collection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew Apparel\u003c\/strong\u003e – Limited drops and new tees from the BHT brand\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew Hair \u0026amp; Body\u003c\/strong\u003e – Expanded grooming essentials for the full routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCheck back often — new products drop regularly. Follow \u003cem\u003eBeards, Heads \u0026amp; Threads\u003c\/em\u003e on YouTube to stay ahead of every release.\u003c\/p\u003e","products":[{"product_id":"crown-oud-beard-oil-bht-grooming","title":"Crown Oud Beard Oil | BHT Grooming","description":"\u003cp data-start=\"149\" data-end=\"389\"\u003e\u003cstrong data-start=\"149\" data-end=\"188\"\u003eCrown Oud Beard Oil by BHT Grooming\u003c\/strong\u003e delivers a smooth, luxurious oud fragrance with warm spice and rich amber. This premium beard oil is crafted to hydrate, soften, and condition your beard while leaving a long-lasting, masculine scent.\u003c\/p\u003e\n\u003ch3 data-start=\"391\" data-end=\"413\"\u003e🔥 Scent Profile\u003c\/h3\u003e\n\u003cp data-start=\"414\" data-end=\"482\"\u003e\u003cstrong data-start=\"414\" data-end=\"439\"\u003eSaffron • Oud • Amber\u003c\/strong\u003e\u003cbr data-start=\"439\" data-end=\"442\"\u003e\u003cem data-start=\"442\" data-end=\"482\"\u003eLuxury Oud • Smooth Spice • Warm Amber\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"484\" data-end=\"505\"\u003e💧 Key Benefits\u003c\/h3\u003e\n\u003cul data-start=\"506\" data-end=\"754\"\u003e\n\u003cli data-start=\"506\" data-end=\"554\"\u003eDeeply \u003cstrong data-start=\"515\" data-end=\"539\"\u003ehydrates and softens\u003c\/strong\u003e beard \u0026amp; skin\u003c\/li\u003e\n\u003cli data-start=\"555\" data-end=\"609\"\u003eHelps reduce \u003cstrong data-start=\"570\" data-end=\"607\"\u003eitch, dryness, and beard dandruff\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"610\" data-end=\"660\"\u003ePromotes a \u003cstrong data-start=\"623\" data-end=\"658\"\u003ehealthier, fuller-looking beard\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"661\" data-end=\"713\"\u003eLightweight formula with a \u003cstrong data-start=\"690\" data-end=\"711\"\u003enon-greasy finish\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"714\" data-end=\"754\"\u003eLong-lasting \u003cstrong data-start=\"729\" data-end=\"754\"\u003epremium oud fragrance\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"756\" data-end=\"801\"\u003e🧪 Premium Carrier Blend (Cold-Pressed)\u003c\/h3\u003e\n\u003cp data-start=\"802\" data-end=\"942\"\u003eJojoba Oil, Argan Oil, Sweet Almond Oil, Meadowfoam Seed Oil, Squalane, Castor Oil, Avocado Oil, Marula Oil, Essential \u0026amp; Fragrance Oil Blend\u003c\/p\u003e\n\u003ch3 data-start=\"944\" data-end=\"960\"\u003e⚠️ Caution\u003c\/h3\u003e\n\u003cp data-start=\"961\" data-end=\"1017\"\u003eContains nut oils. Test on skin before applying to face.\u003c\/p\u003e\n\u003cp data-start=\"1024\" data-end=\"1167\"\u003e \u003c\/p\u003e","brand":"BHT Grooming Co.","offers":[{"title":"Default Title","offer_id":48900824170739,"sku":null,"price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/5712\/4851\/files\/Photoroom_20260531_212009.jpg?v=1780280649"},{"product_id":"tidal-force-beard-oil","title":"Tidal Force Beard Oil","description":"\u003cp\u003e\u003cspan\u003eTidal Force combines bright citrus, fresh ocean air, aromatic herbs, and a smooth amber-wood finish for a clean, masculine scent that's perfect for summer. Limited to June while supplies last.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eJune Limited Release:\u003c\/strong\u003e Available only during the month of June or while supplies last. Once it's sold out or June comes to an end, it's gone.\u003c\/span\u003e\u003c\/p\u003e","brand":"BHT Grooming Co.","offers":[{"title":"Default Title","offer_id":49066886168819,"sku":null,"price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/5712\/4851\/files\/Photoroom_20260531_212133.jpg?v=1780280649"},{"product_id":"coastal-reserve-beard-oil-1","title":"Coastal Reserve Beard Oil","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA fresh, energizing blend of bright citrus, marine notes, and crisp ocean air layered over smooth woods and warm amber. Clean, masculine, and incredibly versatile, this scent captures confidence, strength, and adventure in every application. Perfect for daily wear, especially during spring and summer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eJune Limited Release:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Available only during the month of June or while supplies last. Once it's sold out or June comes to an end, it's gone.\u003c\/span\u003e\u003c\/p\u003e","brand":"BHT Grooming Co.","offers":[{"title":"Default Title","offer_id":49066892132595,"sku":null,"price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/5712\/4851\/files\/Photoroom_20260531_212247.jpg?v=1780280649"},{"product_id":"untitled-may22_12-12-02","title":"Black Velvet Beard Oil","description":"\u003cp\u003e\u003cstrong\u003eJune Limited Drop\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBlack Velvet is a bold, luxurious blend of aromatic lavender, warm vanilla, and rich woods that creates a smooth, dark, and unforgettable masculine scent. Sophisticated, comforting, and effortlessly confident, it's perfect for the man who wants to stand out without saying a word.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAvailable only for June while supplies last. Once inventory is gone or June comes to an end, Black Velvet will be retired.\u003c\/strong\u003e\u003c\/p\u003e","brand":"BHT Grooming Co.","offers":[{"title":"Default Title","offer_id":49110905389299,"sku":null,"price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/5712\/4851\/files\/Photoroom_20260531_211741.jpg?v=1780280649"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/5712\/4851\/collections\/0F498C2C-8884-4C07-97A0-61FE30ADDC04.png?v=1775964333","url":"https:\/\/www.bhtgrooming.com\/collections\/new-arrivals.oembed","provider":"BHT Grooming Co.","version":"1.0","type":"link"}